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Travel trends that will dominate in 15 years

Travel trends in the coming years will be determined by the intensive use of technology, social, cultural criteria, comfort in the management of displacement, lack of time and luxury.

The segmentation is a prime strategic tool for companies wishing to compete in this sector, these companies need to understand emerging traveller tribes to make decisions and make appropriate investments.

The economic factor, the expected increase in displacement in the world,rebalancing will occur between the source markets, as Asian countries increase their participation in international travel and the progressive aging of the population.

On the other hand, new consumer patterns, which highlights his obsession connectivity and predictable demise of the division among leisure travellers and business. And, thirdly, Luzarraga cited the technology that will be increasingly present in the lives of people and "even in our body," he added, referring to the wearable devices.

There are six kind of tribes:

1. Seekers of social capital. Are those people who organize their trips according to the recommendations and suggestions they receive from their contacts on social networks. There is a certain exhibitionism, an obsession to be present in social networks.
2. Cultural purists. Value the authenticity of the experience and consider the holiday as an opportunity to immerse themselves in a different culture. Seek contact with the social part of tourism, so I usually use p2p services.
3. The Lovers of comfort. For this tribe, holidays are an exceptional moment and opt for a package of products and services that prevent them manage the different phases of displacement.
4. The Passenger duty. Those who direct their output to achieve a particular goal. A profile that refers not only to business travelers, also includes athletes, pilgrims or persons traveling with a family because, among other reasons.They have budget problems, but often have little time and value technologies to solve in a fast way possible incidents
5. Sustainable tourism. They move by ethical principles and are very sensitive to environmental issues and sustainability. Thus, they will evaluate the impact of money for a trip in the environment. Even willing to reject destinations for political reasons, if they feel that they are committing injustices.
6. The Hunters luxury. This group has no budget problems and looking for unique experiences, with a high level of customization. The trip is a must for them as a way to offset the sacrifice of time and effort required by their work and their daily lives.