Strategies large chains to attract Millennials
Create a millennial hotel means replacing some traditional features like a talkative concierge or a relaxing fountain. The restaurants use gives way to a selection of healthy food out in the lobby. The business centers have been replaced by large areas of encounter with communal tables, sofas and comfortable chairs, a kind of hipper version of the house of his parents where the Millennials are likely to continue living.
The reception desk can be replaced by a kiosk where you can check- in, as in the capsule hotel hotel near Times Square in New York or the Aloft chain Starwood Hotels & Resorts Worldwide, which in August will open a new establishment near the international airport in Los Angeles.
In this latest generation of hotel rooms are smaller than traditional furniture and design that seem taken from an Ikea store third. The workbench is also smaller and can also serve as a nightstand. The internet connection is a high speed, free WIFI and sockets and USB ports are everywhere, especially near the bed.
What luxury hotels earn it lost in technology, including rooms to be accessible without a key ('The smartphone as a hotel room key ')and applications for smartphones that allow customers to adjust the temperature of your room or make a restaurant reservation without talking to anyone.
A robot has already entered the workforce Aloft Cupertino and Apple Watch allows check- in on some of the Aloft establishments (' Apple wants to revolutionize tourism).
The Hotel New York has a robot arm carrying the luggage lockers setpoint, all behind glass (Recent advances in the technological hotels in the world). And nearby in the CitizenM, each room is equipped with a Samsung tablet to control lighting curtains and other items.
The hotel prices for Millennials are between €141 and €189, less than in establishments, but not as cheap full service as economic, notes Reay.
Look at this video about millenial Hotels!!!!
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