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La Rioja presents the first tourism           app for Smart TV in Spain

For tourism, which is the largest developer of e- commerce, this is a huge opportunity.The  TV campaign with technology 'second screen' that allows the end user to purchase a product through its terminal; and a viral campaign based on a bidding system and another that includes the commerce.

These are some of the technological innovations that La Rioja implemented over this year as a result of his collaboration with online travel agency Rumbo. It pointed out that thus aims to introduce this autonomous community as a pioneer destination on new technologies, achieve national and international positioning of the region through collaboration with Rumbo and finally, generating quality content to position La Rioja search engine.

On online platforms and will allow users to access exclusive content tourism, plus special sales, responding to new needs. Other news like the television campaign aims to build co - marketing for tourism purposes, the phenomenon of 'second screen' the tendency of users to watch TV while seeking information or making purchases on your smartphone or tablet.

There has also been viral campaign gamification of experiences in La Rioja based on a bidding system through the web of Rumbo. This is a game that will serve as a tourist attraction and allow the user to compete with friends and another community.

Smart TV in hotels, the new innovation to improve customers´needs. 

Well, this can be good for some customers because if their need to be in touch with the new technologies because they usually use them, they can keen on. There are people that do not have to be use the technologies because they are enjoy their holidays and they also want to wind down their rutine. For this reason, hotels should have this innovation because they have to be constantly changing

Look at this video about smart TV in hotels and then talk about it and tell what are you thinking 

about.