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Price VS. Value

 Another twist to the competitiveness of destinations

What a customer is willing to pay for a product (what is known as a value). The problem is that the value is changing and requires constant, the reinvention of products and even business models to remain competitive. La management of tourist destinations is affected, having bet on new approaches.

What we? we rely on the natural, human and capital resources. Also in natural, cultural and man-made you are able to motivate travellercourse elements and elements supporting the competitiveness of the destination such as transport and communications, offering accommodation and catering industry.These three cores will determine the tourism product, understood as the combination of factors, attractors and services sold in tourist markets with a price and a brand that visitors can recognize.

What we offer?, but first we have to determine who we want to attract. You have to determine which customer segments we will lead, what is our potential market. To tailor our products to their needs. According to the ability to understand what our target expected of us and what we can offer is the value that our products will achieve.

What we offer our experiences that deserve to be remembered, we will try to build customer loyalty, to establish an emotional link to our brand that ends up in our opinion leaders convert to digital media, where our potential customers are.

Finally, we will offer the product using the 4 C 's: working in virtual communities (social networks, etc.) Talking to the client, creating a product with the customer giving attention to the ideas that you can share with us in those talks and from that fuller knowledge,customizing (Customization) the product (thus increasing the value we inject him).