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New online marketing strategies help companies increase sales

Online sales gained more weight each day in the market of services 

turísticos.The traveler is increasingly a consumer more prepared and connoisseur of new technologies and to the same extent, companies are forced to innovate and seek new ways to boost sales in a market increasingly competitive. And marketing strategies emerge as the so-called win- to-win, a technique that aims to make all parties (company and client)resulting benefit. The company receives more customer traffic, more reserves and, consequently, increase sales, while the user gets a substantial saving when buying their products and services.

A good example of such initiatives are discounts for users online stores issued through electronic codes. I bonds, which consumers can get lower prices on booking your accommodation, flights and holiday packages or other products.

for both urban segment hotels and holiday, internet of things,wearable devices and related technology, customer experience,arouse much interest, why are investigating its applications and its implementation, although its effective incorporation will be gradual.

Besides optimizing processes and make a difference over its competitors, other reasons that push hoteliers to implement new technologies in their establishments are the benefits to their strategies upselling, cross-selling and loyalty and the role that technology can play in development and corporate growth. As well, over 30 % of the chains thinks he can still implement technological improvements that allow them to be more efficient in their processes.

The main barriers to the implementation of new technologies in hotels, is the cost of implementation and maintenance. The second barrier is that they must train employees to ensure proper use and last is the difficulty for against customers who are not familiar with new technologies and understand how to use the added value for the experience.

What is the main value that the incorporation of new technologies?

• 21% increased benefits: upselling, cross-selling and loyalty.
• 29% differentiation from the competitors.
• 31% optimize and improve business processes.
• 0% adaptation to the demand.
• 15% assist the development and growth strategy my company

What is the main drawback of incorporating these solutions?

• 63% implementation and maintenance costs.
• 8% No strategy fits my company.
• 6% obsolescence solutions.
• 10% The difficulty of understanding by customers.
• 13% The need for training and understanding by employees.

One of the great advances in technology, nowadays is connectivity between devices. Now, more than ever, is in our hands define which elements interact to provide a complete user experience.