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The eastern millennials are a major challenge for tourism destinations

Young Asians are driving the growth of tourism in Eastern countries.It is a permanently attached and with great interest to know other cultures traveler, although Spain is not among their priorities. A recent study provides the keys to show the industry how to work with this economy, since it is one of the groups with the greatest growth potential for destinations by volume and spending capacity.

The report driven by the Association of Travel Agencies and Asia Pacific (PATA), has had the participation of about 3,000 travellers from 15 to 29 years from 13 Asian countries. Provides a snapshot of the needs and preferences of these young people to travel professionals know how to serve them.


Important Data:

• Chinese tourists travelling abroad reached 100 million.

• El cliente chino sólo representa un 1,8% de su demanda, pero en algunos hoteles sube al 12%. Is the case of Meliá Hotels which adapt its hotels to their preferences.
• The vast majority of independent tourists from China are young.

How to adapt to them? 

Recommends show interest in their culture as a sign of respect, provide information on the mobile format its only tool Islands Search and care levels of comfort and care to this client, which are usually higher in Asia than in Europe among other measures.



The travel Motivations

His main motivations for going outside are the desire to see new places, experiences shared with friends on social networks, Recommendations from family and friends or special offers transport and accommodation. Thais and Philippines are most Influenced by their friends given the high use of These networks, while the Chinese are the most sensitive to flight deals, and Japanese, the most likely to travel to destinations Perceived as cheap.



They looking for experiences and attractions that are hard to find in their own country. Travelling to Europe is an opportunity to discover the historical heritage firsthand and share every minute with their friends via social networks.

The online booking

The 70% of travellers done so reservations online while travel agents remain an important role to advise people travelling for the first time.If you're not online and if you do not offer your content in the mobile format, for young Asian traveller hardly ever exist.

Regarding the apps, the most used in their trips are translating languages and offering fast searches of local transport and accommodation. The most common option for accommodation is the hotels from 1 to 3 stars, followed by major category. The stay at the homes of relatives and friends is another alternative, but Airbnb driven model, one of the most popular portals is the Korean Bnbhero extends.

The most desirable destinations
For countries they would most like to visit in the next 10 years, the result is a balance between classic places in Europe, the currency of the United States and Canada and urban style in South Korea and Japan. Despite being the third destination in the world, Spain is not among the first 10.

Our country ranks 11th in the overall list and represents the fourth for the Koreans and the sixth for the Japanese. For Jordan, this is due, in part, the lack of economic and social links between Spain and these countries than other developed nations, such as trade relations between Germany and Korea or the historical link between the UK and Hong Kong and Malaysia.

How can Spain improve their position?

Considering that these tourists visit three or four countries when they come to Europe, Jordan believes that tour leaders must work with its European partners for Asian travellers spend more time visiting Spain.Looking ahead, China will remain the great power and exerting greater influence in European markets, but Jordan warns that should follow developments in other countries such as South Korea, where a large increase in their travellers is expected.

They want to share and have photos about each time  in their holidays.