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Why Nordic tourists are important for our economy?


Nordic countries (Denmark, Finland, Norway and Sweden) have a low unemployment rate regarding Spain or Greece, that these two countries are the most visited by Nordic tourists. It can deduce with this information that Nordic people can afford to spend a lot of money.

                                    

           The unemployment rate first one is 2014 and 2015

Denmark	Finland	Norway	Sweden
6´4%	8´9%	3´7%	7´6%
7´1%	8´4%	3´6%	8´0%

Spain is one of the favourite country for Nordic tourists, so it has a good weather during the year, specifically Cataluña and Canary Islands, because these two places are the best to enjoy the sun and beach in a natural environment. Other countries like Greece or Thailand have a sustainable products and services, because of Thailand has a large wilderness, and so having a natural areas is essential to Nordic people and if some hotel wants to attract Nordic tourists, it should take account these characteristics. 

The following table shows the average expenditure of tourists

	NORWAY	SWEDEN	DENMARK	FINLAND
Nº tourists	539.703	576.648	311.765	283.300
Average daily expenditure	127´09 €	122´08 €	141´71 €	137´38 €
Average stay	10´7 days	9´1 days	8´4 days	9´1 days

The three points for a suitable promotion would be the sustainability, technologies and the seasonal. First I talk abut the sustainability because Nordic tourists are very concerned about the environment, they usually doing cycling rather than take a car, they recycling, taking care the environment... as well as their countries are well-equipped and so they can be the less polluting. Spain needs being well-infrastructures because it has poor bicycle lane, but Spain has a good aspect like the awesome promenades where walkers and cyclist can enjoy doing sports or just seeing the views.When they choose a place to spend their holidays, they looking for a unique experiences like go to a local event, try a typical food or to know how is the process of the wine or the fresh cheese. They want to do activities or outdoor sports, one of their favourite is golf, because of they cannot do it in their countries, and Spain has a great golf links. 

Secondly I am going to speak about technologies because most Nordic people use it in their everyday lifes because they live in a technologically highly developed places. Tourist usually looks for a hotel in the website TripAdvisors, this page is common the tourist book online. Finally highlights the seasonal because Nordic tourists travel when in their countries are low temperatures and they run away from the cold.  For this reason, they prefer to travel to countries of southern Europe, like Spain or Greece. Nordic tourists jet off in winter but is important also we let they know there is a good weather in summer because they think the summer the temperatures will rise so much in Spain, specifically in the Canary Islands, and it is a wrong thinking. 

Some of the competition of Spain have done a good strategies like the introduction of "ultra-all-inclusive", it means all services are included during 24 hours with  several local gastronomy where they can cook the food and tray it, this is an experience because they are learning the way of the local people cook. Other services are also included in sports and childlike activities, where Nordic tourists children can learn which are the typical sports or activities in this place. It is common to Nordic tourists travel in family and they need their children to be entertained while they spend a relaxing 
day.

How to get to Nordic tourists?

To attract Nordic tourists we can offer "EXPERIENCES" like 

• Going with tourist to make wine, it means, first they have to go to pick grapes with the peasant, so they will be involved in the preparation of the wine and finally they will take a a bottle of wine that they have done by themselves.

• We can offer to prepare fresh cheese, being the tourists present and this activity will be an awesome experience because is something unique.

• We also offer to visit a typical house where the owner teaches them the elaboration of some typical dishes while tourists can take advantage to ask any doubt.

We have to make a major marketing and advertising campaign with a big investment of SEM (Search Engine Marketing), it means, we have to do a depth study in Google Adwords, analyzing the keywords we need to use. The users use words like "sun", "beaches", "relax","sustainability" or "weather" all of this words we can undertake advertising campaign in a specific season, for instance we can launch our campaign in summer because Nordic tourists usually travel in winter. Launching a clear message of SEM and SEO (Search Engine Optimization) to be in a better positions in Google and in such a way users can find our website.

Is important doing an e-mail marketing, we have to send Newsletters to Nordic tourists whose have repeated in our hotel. These Newsletters should be easy and few text because users do not read a long text, so we have the Newsletters to send in a specific season with offers or promotions like some kind of typical festival or gastronomy festival.

We have to be present in TripAdvisors website because tourists can comment about their experiences in our hotel and with this information we can improve some services or even offer new products and our hotel will be more competitive. Tourists also feel more self when they look for some hotel and other people have commented about our hotel.