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Getting a good reputation online of a company

We need to know how we can manage our brand on the Internet, first of all we must to define our aims as having a good position of our hotel corporate image in search engines, interacting with our users, presenting our service and product but we shouldn´t put a lot of advertising because it´s probably that users feel overwhelmed and end up removing our website. We have to convey safety and trust, as well it is essential to share interesting information. 

Well, establishing a good position we need to know how is our competitive environment in social networks. In order to improve hotel´s reputation online it is basic to know what the users comment on our hotel, as well depending on who say it.

Two essential actions are firstly  listening to correct mistakes, so giving what users want and finally speaking, it means, we should give a suitable answer to user comments because users will feel that we are considering its complaints and recommendations about our hotel.

After all of this, we have to measure achievements, we can do it by means of alerts in search engines, payment tools to have a good reputation online. 

Here you are some of the tools to have a good reputation online of our hotel:

1.- Social Mention: collecting the mentions that our website receive on the Internet, we also give us the keywords most used and so on. 

2.- Google Alerts: enable to be up to date what users comment about our hotel or specific topic so, we know more about the concerns of users.

3.-Facebook Insight: these are statistics that Facebook offers us about our brand, it means, how many " I like" the website has. As well, that things of our website they are interesting and the performance  of our publications that we have done (number of clicks on our page, interactions and so on).

4.- Likealizer: it makes an analysis of the competitors on Facebook, it shows us what are doing our competitors  and is its strategies are being accepted by users.

3.- RowFeeder: it enables access us on Twitter and it give us some information about which are the more highlighted users on Twitter and the terms most commonly used by users.

6.- Brandyourself: it provide us some guidelines to improve hotel´s results and our website can to position it at the top of search engines. Besides, this tool gives us the option to know exactly in which countries are looking for our hotel website.

The main KPI´s (Key Performance Indicator) to measure the presence of our hotel on the Social Networks are: 

1.- Website traffic: it give us the reasons why the traffic isn´t come in our website and it allows us to know that we need to change our strategic.

2.- Time of the users are on the website hotel: this provides us what topics, services or products are interesting to users.

3.- The relation between new users and repeat users: we can know the project´s success that we have realized and it provide us if our loyalty strategy is working.

4.- Social Networks results: knowing if the advertising campaigns on social networks generate traffic on the hotel website or if we need to change the strategic of marketing.

5.- Pages seen per user: indicate us the average of pages seen per users so, we can see which pages are more interesting for users and which are routes that they usually are taking.

6.- Rebound rate: it indicate us if we comply with user expectations in relation with the hotel website. If the hotel have a high rate we can deduce that  we have a low relevance that´s why we need to know the reason for this. 

7.- Geolocalization of traffic: knowing what market segment is interesting on the website content and if our actions designed to imporve the hotel brand are working.